Have you ever scrolled through TikTok, and suddenly seen a video of a beautiful villa by the beach, a wooden cabin in a snowy field, or a hotel overlooking the gorgeous city sunset? And you tell yourself, “I wish I were there right now.”
Hotels and accommodation businesses can gain thousands of tractions in one 15-second Tiktok video. This attention could result in gaining a week’s worth of profit overnight! Unfortunately, not all hotel owners see TikTok’s potential as a digital marketing tool for their business.
This article aims at shedding light on its benefits, utility, and opportunity. If you want to know the three ways TikTok can help your accommodation business, keep reading.
Paid Sponsorships With Influencers
TikTok is full of microcelebrities and social media influencers. With their loads of followers, every content they post is an opportunity to make a profit. And they do this through monetization, paid sponsored posts and collaborations.
Hotel and accommodation businesses can tap on influencers with travel, lifestyle, and leisure niches to promote their services. This partnership works by asking these personalities to visit their location, take videos, and post them on TikTok for their audience to watch. Influencers would also provide discount codes exclusive to their fans to entice fans to book the hotel.
Reach A Wider Audience
According to Statista, TikTok has over 700 million users worldwide. With over 113 million, the highest number of users are Americans. Second is India, Brazil, Mexico, Russia, Vietnam and the Philippines, in descending order.
Especially for accommodation businesses in smaller cities that don’t have a large budget for printed ads, TikTok would be a more cost-effective alternative to traditional advertising. Hotels and accommodations that don’t want partnerships with microcelebrities could market their services via their business account. However, this could be time-consuming.
Unlike hiring an influencer with an established following, advertising on TikTok using a small account can be challenging—but not impossible! To reach a wider audience, you must capitalize on three things: wit, trend, and algorithm.
Increase Inquiries And Bookings
Hotels and accommodations increase their inquiries and sales by posting content, highlighting their unique selling point on TikTok. Furthermore, you can consistently mention it in your videos to establish credibility if your hotel is near a famous landmark, your cabin is pet-friendly, or your motel is a five-minute drive to the airport,
Additionally, the more enticing your unique selling point, the more users will likely want to know more about your services. Therefore, it could lead to not only more inquiries but also more video views.
It is also important to remember that in every TikTok video, you should leave your accommodation’s contact information in the caption, video itself, or both. You won’t increase your inquiries if TikTok users don’t know how to contact you.
Conclusion
Hotel digital marketing on TikTok is shifting towards becoming a necessity rather than a trend. With the tractions and engagements accommodation businesses can potentially gain from the social media platform, it can help boost sales regardless of hotel size and history.
Aside from sales, TikTok can also help the hotel and accommodation businesses’ popularity. With millions of followers scrolling through the application daily, one gravitating post can make your hotel business trend overnight.
