Slides To Open First Outpost In Singapore

Sides, the UK-based QSR fried chicken brand created by YouTube stars The Sidemen, will open its first international outpost this summer in Singapore.

The group has secured a site with Bugis+, a 10-storey shopping mall in the Bugis district of Singapore, which will span 114sqm and hold between 52 and 56 covers.

Sides launched in 2021 as part of Virtual Hero Group, a subsidiary of Hero Brands, and serves a menu that includes signature chicken wings, burgers and tenders alongside loaded waffle fries, chilli poppers, and mac and cheese bites.

''Singapore is officially the first international home of Sides, and we couldn't be more excited," says Robin Mehta, Sides CEO.

''When we looked at where to first take Side outside of the UK, Singapore just made sense. The food scene is elite, delivery culture is strong, the energy, the people, the vibe - it just fits. And it opens the door to the rest of Asia, where we've got big plans."