How UK accommodation owners can reap the rewards of a promising year ahead
Prioritise technology to elevate your presence online
For most travelers, a hotel’s online presence often serves as the first impression. With both domestic and international travel set to increase in the UK in 2025, having a user-friendly, visually appealing, and search-engine-optimised website is essential. Additionally, a strong presence on online travel agencies, such as Booking.com, remains crucial, as many UK travelers begin their search on these platforms.
Beyond a robust website, a seamless checkout process is vital. Ensure a straightforward booking flow, with a secure payment gateway to reduce “cart abandonment” — when a guest reaches the checkout page but abandons the booking due to a disrupted experience.
Capitalise on local events
The report highlights that travelers globally are highly motivated to travel for events. By monitoring upcoming local sports events, concerts, and even weddings, revenue managers can make informed adjustments to pricing to capture demand.
Around half of UK travelers surveyed are open to higher prices during busy periods, which, while below the global average, creates an opportunity to adjust rates strategically. This also underscores the importance of technology that enables staff to manage rates dynamically and efficiently.
Diversify your offering to expand your revenue streams
Enhancing a guest’s experience through add-ons is key not only for boosting revenue but also for meeting evolving traveler preferences. Data shows that guests are increasingly willing to pay for premium options. From room upgrades with a better view to a full English breakfast, offering customizable enhancements can elevate the guest experience, increase return bookings, and contribute to higher revenue. It’s also crucial to ensure these extras are visible and available for purchase directly on your hotel’s website or booking engine. This accessibility reassures guests by eliminating the need to search elsewhere for enhancements, streamlining their booking experience,e and increasing the likelihood of upsells.
